How One Company is Making Blue Jeans ‘Green’

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How can engineered bacteria make indigo synthesis and dyeing blue jeans more ecofriendly?

Dr. Tammy Hsu, the Chief Scientific Officer and co-founder of Huue, discusses making sustainable indigo blue for the denim industry so that your favorite piece of clothing can be planet-friendly. The indigo blue currently used to dye jeans, giving them their iconic look, is highly polluting to the environment and made with toxic ingredients. Biosynthetic indigo has five times less toxicity potential and is as effective and easy for jeans-makers to implement.

Huue is working to make biosynthetic indigo the new gold standard for environmentally friendly indigo dye, revolutionizing the color industry with microbe-produced dyes and pigments.

Join us as Dr. Hsu tells us about sustainable textile dyeing and entrepreneurship.